Ibrahim Elwishahi2022/01/07

Ecommerce, Choose your products, Build your store and Gain money.

Do you want to start a business with a few overheads, few risk and has the ability to be expanded globally? The answer is Ecommerce.

Here we shall illustrate how to start, manage and control success Ecommerce business.

First: Find niches

It is not about selling different brands it is all about customer needs and market capacity. You may sell product that many companies sell, but the market size is enough to gain more and more customers. You can also develop an existing product like making your own (choose popular trends) prints on T-Shirts that you will sell.

Now let’s see how to choose niches that fits customer needs:

Google trends: Find what people searches for via google to know their interests.

Online stores Similar web: write popular stores site names  like amazon and Aliexpress in similar web site and find what people searches sites for in “keyword search traffic” section

Famous online stores browsing: Browse Famous online stores and find top selling goods

Kickstarter: you can find ideas of startup and niches Some good niches are Portable storages. Women Accessories, children mechanic games.

<Startengine.com: you can find ideas of goods to trade

Wish.com: find what customers wish and sort by popularity  

Second: Build Your Online Store

There are two ways to build your online store

A. Buy domain

There are famous domain providers you can use to buy your own domain and choose the domain name related to your brand.

<Godaddy.com

Namecheap.com

Dynadot.com

After getting your own domain, start creating your own online store with one of the below methods:

WordPress: a software for sites design, it is easy to learn and use and has the feature to create online store.

Woo commerce: open-source Ecommerce platform built on WordPress. Get started now.

Store template: some of domain providers has readymade store templates like go daddy, but this will cost you extra fees.

B. Subscribe to storefront platform

Storefront platforms are platforms that offers users a storefront with full functionality on their sites. Popular storefronts are Shopify – bigcommerce.com – oberlo.com. These storefronts will allow you to have your online store easily and quickly without effort or experience in sites design but they require monthly fees and users don’t always have full control over the look and functionality of their site.

Third: Find and source Your Product

You can find sources for your products via the below methods:

Search internet for wholesale suppliers

Search for local Physical Supplier

Drop shipping: you make a deal with another online store owner to market and sell his products on you store and when you receive an order he ships it to customer and you collect the money from buyer then give him the price of product after deducting your profit value.One of the famous drop shippers is Qanawat.

Online arbitrage: You search stores for products that has offers and discounts then buy it and sell it over another platform with higher price.

Forth: Create Your Own brand

Branding is a very large topic that needs separate blog, but I shall give you hint related to Ecommerce business. Search for Private label suppliers that manufacture products and put your logo on it. a famous one is Alibaba.com

Fifth: Gain Traffic

Let’s start with Free Traffic methods

Social media Be in Groups and Forums related to your niche, share with comments, create relations and share your site link. Also use Instagram hashtags

Pinterest: it is a visual platform, add idea with images. create account and add your product ideas with link to your site. Add your site links

SEO: Optimize searches for your site Search for usually used keywords related to your site.

Create content suitable to search engines.

Create useful content to get higher site ranks.

Now let’s go to Paid Traffic methods.

PPC pay per click Google ads, Facebook ads, YouTube ads and Qoura.

Banner Ads: you pay for 1000 views sign up for an account. Add your website, proper tags and details before you submit it then add banner zone. One of the famous banner ads sites is buysellads.com.

Blogs:  you can write an article then referee to your site. www.guestposts.ocm is a common practice among bloggers. It involves writing and publishing an article on someone else's website or blog with a reference link to your own website. 

Affiliate marketing:

Solo ads: you deal with guys who has big email lists. Then you submit your product links to them, UDIMI is a famous Solo Add site.

Ibrahim Elwishahi2022/01/04

تبقى المعلومة هي الأهم ولكن كيف نحصل عليها؟

من المهم ان تحيط ببواطن الامور وظواهرها في مجال عملك اذا كنت تريد النجاح فيما تفعل. فمن يمتلك المعلومة يمتلك القدرة علي الاستمرار.

نستعرض فيما يلي اهم المصادر والادوات التي يمكنها ان تساعدك علي ايجاد ما تحتاج من معلومات حول العملاء والمنافسين

أولا: اللجوء الي المتخصصين

يمكنك أن تطلب من المتخصصين ذوي الخبرة في هذا المجال إجراء بحث لك وتقديم المعلومات التي تحتاجها وبوجد نوعين من المتخصصين

الشركات

والتي يمكنك زيارتها او الاتصال بها للمساعدة في الحصول علي ما تريد من بيانات

Integrity

Brand vision

TNS

AC Neilson

المنصات الالكترونية

والتي تقوم بالاتصال بها عن طريق الانترنت وارسال قائمة بالبيانات المطلوبة

Surveymonkey

WUFOO

Repucom

 (Online Research) ثانيا: استخدام الانترنت

هناك العديد من الادوات المساعدة في جمع البيانات عبر الانترنت ومن اشهرها:

Facebook Audience Insights

تساعدك في معرفة  اهتمامات مستخدمي الفيسبوك. فمثلا اذا كنت تبحث عن معلومات عن التجارة الالكترونية. بمجرد كتبتها في حقل البحث الخاص الاداه يمكنك الحصول علي بيانات خاصة باعداد واعمار والمناطق الجغرافية ومعلومات اخري عن المستخدمين الذين يهتمون بالبحث في هذا الموضوع. وايضا صفحات الفيسبوك الاخري المهتمة بهذا الصدد.

Google Keyword Planner

تتيح لك هذه الاداة الحصول علي بيانات خاصة بحجم البحث في مجال معين او البحث عن كلمة معينة. يمكنك تحديد الموقع الجغرافي واللغة و يمكنك ايضاً استخدام الفلتر لتصفية النتائج والحصول على نتائج افضل

Similar web

وهو موقع متخصص في تحليل المواقع الالكترونية حيث يمكنك من تحليل بيانات خاصة بمواقع المنافسين او المواقع التي تقوم بمتابعتها للاستفادة منها في مجال عملك. حيث يكنك الحصول علي بيانات خاصة بتصنيف الموقع عالميا ومحليا وحجم الدخول الي الموقع والمناطق الجغرافية التي يغطيها وايضا اهتمامات الزائرين.

توجد ايضا ادوات اخري مشهورة يمكن استخدامها في الحصول علي البيانات منها علي سبيل المثال:

Slide share

YouTube

App stores, reviews

قم بتجربة البحث عن كيفية استخدامها في الحصول علي البيانات واترك تعليقك في حال وجود استفسارات.

Ibrahim Elwishahi2022/01/04

How is Business plan Important to start your business?

Planning is a key factor of success. It helps you identifying your goals and the ways to reach them clearly.

One of the most Important action to start your own business is to create business plan. It shows you the road you should go through to achieve success, it is also your reference that you measure your progress against to take corrective actions when it is necessary. one of important side of business plan it shows you if the data you collected during market research phase is enough for starting your business or you need to gather more information. you should start business plan by descripting your product / service and mention the ways you are going to introduce it. Then you add details of target market to determine the need for your business. Also you should describe you weak and strength points, opportunities and threats in SWOT analysis part. in Management part you demonstrate company structure and needed personnel to run business. then in operation plan you Provides an overview of the company’s physical requirements, such as office space, machinery, labor, supplies, and inventory. Then you come to a very important part which is sales and marketing plan that shows how the company plans to sell its products to the target market. the channels it will use to sell its goods and services. The last part of your plan shows financial requirements and expected revenue, you add funding sources, cost items, expected revenues and some indicators like NPV ( net present value) that shows todays value of future earned money, ROI ( Return on Investment), Payback Period, and breakeven point ( when the revenue equal the cost). you may add other sections to you plan like risk analysis, company mission and vision and executive summary.

The most important part here is to start your business by clearly defining your product / service and how you are going to introduce it, don't jump to sales and marketing part until you define you scope of work clearly and define your tools and requirements to introduce your work.

Ibrahim Elwishahi2022/01/04

 Information remains the most important, but how do we get it?

It is important to be aware of the inside and out in your field of work if you want to succeed in what you do. Whoever has the information has the ability to continue.

Below we list the most important sources and tools that can help you find the information you need about customers and competitors:

Specialists

You can ask professionals with experience in this field to do research for you and provide the information you need 

There are two types of specialists

1- Companies:

Which you can visit or contact to help get what you need famous firms of this field are:

• Integrity

• Brand vision

• TNS

• AC Neilson

2- electronic platforms

Which you connect to via the Internet and send a list of the required data. Famous sites in this field are:

• Surveymonkey

• WUFOO

• Repucom


Using the Internet (Online Research):

There are many tools that help in collecting data over the Internet, the most famous of which are:

• Facebook Audience Insights

Help you know the interests of Facebook users. For example, if you are looking for information about e-commerce. Once you type it in the tool's search field, you can get data about numbers, ages, geographical distribution, and other information about users who are interested in searching about this topic. As well as other Facebook pages interested in this regard.

• Google Keyword Planner

This tool allows you to obtain data about the search volume of a specific for a specific field. You can specify the geographical location and language, and you can also use the filter to get better results

• Similar web

It is a website specialized in analyzing websites, where you can analyze data of competitors' websites or websites that you follow to benefit from them in your field of work. Where you can obtain data related to the rank of the site globally and locally, the number of visits and engagements to the site, the geographical areas it covers, as well as the interests of visitors.

There are also other popular tools that can be used to obtain data, for example:

• Slide share

• YouTube

• App stores, reviews

Experiment with researching how to use it to obtain data and leave your comment if you have any questions.


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